Mel Robbins - Ruffle Mentoring

Melissa Robbins


Australia, Melbourne (AEDT)
Branding Coach, Business Strategist, Podcaster, Speaker

Product-based Business Coach

Game-changing strategies – take your retail product business global and profitable!

Hi, I’m Mel, and I’m the girl who will transform your product-based business into a sustainable and profitable venture!

I’ve built and sold two multi-million dollar product businesses.

With over 25 years of industry experience, I bring a practical, no-nonsense result-driven approach that’ll help you confidently take the exact next step you need.

It’s time to grow your business to a consistent five-figures per month and beyond!

I’ve owned a retail store and been a seller and a buyer for big brands.  I’ve also exhibited at over 50 trade shows, and worked with 100’s of brands to help them grow to over a million in sales. Taking all of my knowledge, I’ve distilled it into easy-to-follow programs

From start-up to scaling I help product-based businesses like yours thrive. Whether you own a retail store or a brand, I specialise in helping you build the business of your dreams.

Are you ready to get your pricing strategies on track? Maximise your sales channels? Efficiently market your online or brick-and-mortar store?

Then I’m your girl. I will help you establish the right foundations for your success.

Whether you aim to expand globally, incorporate wholesale into your sales mix, or attract new customers – my game-changing strategies will set you apart in a crowded marketplace.

Mel is INCREDIBLY knowledgeable about everything small business. Her belief in me and my business has been an absolute gift. I now have the business and lifestyle I love. ~ Kelly

How I Help You

  • Help you build your business with the right foundations for a profitable sustainable business.
  • Provide clarity and direction on what steps to take next in your product journey.
  • Remove the overwhelm from being a solopreneur
  • Expand globally by taking your brand to the next level .
  • Open you up to new markets and sales channels.
  • Support you to have a thriving retail and e-commerce business.
Mel Robbins - Ruffle Mentoring
Mel Robbins - Ruffle Mentoring

Work with Me

I offer 1:1 Coaching, Mastermind Groups, and Speaking and Online self-paced programs.

Click below to message me for a no-obligation chat to see if my unique services are right for you.

My Experience

  • 25 years in Retail and Wholesale.
  • Had my own Retail store for 15 years.
  • Over 1 million dollars in sales with my own product business.
  • Worked with over 500+ brands to build them into profitable business.
  • Exhibited at over 100 trade shows In Australia and Internationally.
  • Been a National Wholesale Sales Manager for a 5 Million dollar accessories brand.

Connect Today



Mel gave me the confidence & tools I needed

Mel’s coaching was an absolute game-changer for my business’s wholesale journey and first trade show experience.  
Her knowledge and unwavering support not only equipped me with the necessary tools and strategies, but also boosted my confidence in handling nerve-wracking face-to-face conversations in an unfamiliar environment!
Mel’s unique background as a business coach, former brand owner, and buyer provided invaluable insider perspectives. Her genuine, relatable and practical approach made working with her an absolute pleasure. If you are needing the confidence & advice to take your business to the next level, I highly recommend Mel!

Grateful to have had Mel as a business coach for over 3 years

I’ve had the privilege of working with Mel right from the very beginning of my venture and she has made a significant impact on my art business. Her guidance and support have been instrumental in transforming my creative endeavours into a thriving wholesale and retail business.

From the very beginning, Mel understood the unique challenges and opportunities of an art business in the wholesale and retail world. One of the most valuable aspects of her mentorship was the ability to provide straight forward, constructive feedback on my business which has helped my business to grow.

Her guidance extended beyond the studio as she helped me establish a solid business strategy, from pricing my art to marketing and building a brand. 

Mel’s expertise, personalised guidance, and unwavering support has really helped me build my business to what it is today. I’m incredibly grateful for her mentorship and the positive impact it has had on my creative journey.

Karina Jambrak

Mel has transformed our business with her expert insights and tools!

Mel is an exceptional business coach with a wealth of knowledge. We crossed paths at a trade show many years ago, and her uplifting and positive demeanor instantly struck a chord with me. Conversations with Mel leave you invigorated and prepared to tackle new challenges, propelling your business forward. Her practical, results-oriented approach, combined with her extensive expertise in product-based businesses, is truly invaluable.

Mel has transformed our business with her expert insights and tools. Whether it’s launching new products, navigating uncharted sales territories or moving the business into a new direction, Mel has imparted essential strategies for success. Since working with Mel, we have noticed consistent growth and success. I wholeheartedly endorse her mentorship. Thank you, Mel!

Sarah Howe

Empowering  guidance

Mel empowered me with the guidance and confidence to expand my business, and I can’t praise her enough. When I first reached out to her, as a startup, she played a pivotal role in refining my website and branding.

Moreover, participating in the Wholesale online course was a game-changer, equipping me with invaluable knowledge to propel my small business forward. I also applied and took part in Shark Tank, an opportunity that I would not have had the confidence to apply for without Mel’s mentoring.

Another incredible facet of collaborating with Mel was the opportunity to connect with other remarkable businesses within her network. It truly forms an incredible entrepreneurial community.

SunDust Sunscreen - Stephanie Bream
{{ reviewsTotal }}{{ options.labels.singularReviewCountLabel }}
{{ reviewsTotal }}{{ options.labels.pluralReviewCountLabel }}
{{ options.labels.newReviewButton }}
{{ userData.canReview.message }}

A podcast devoted to helping creative business owners thrive!

Mel Robbins - thelotco Podcast Logo

Listen in to my podcast that brings you tips, tricks and strategies to help you as an entrepreneur start, manage, and grow your creative business.

If you are a small business and feeling stuck on what to do next or how to actually kick start your idea, then tune in for some straightforward, practical business advice as well as interviews with inspiring females in the fashion, beauty and homewares space who will share not just what they do, but also how.

We cover marketing, finance, motivation, mindset and so much more. Walk away inspired to know how to start your own business or take these tips to help you grow and love the business you have now.

Connect Today

Ready To Activate
Your Aspirations?

Mel Robbins - Ruffle Mentoring

Message Melissa Robbins